Showing posts with label marketing. Show all posts
Showing posts with label marketing. Show all posts

Saturday, September 5, 2009

Marketing our teachers

We celebrated teachers day but hardly realise that our teachers are grossly underpaid as compared to other developing and developed countries. Even when it comes to marketing them it is their successfull students who are praised and not their teachers. We hear about IIM's fat salaries but rarely hear about the effort of our lecturers/professors. Even in the media the effect is glorified. In this constant struggle between cause and effect should we not promote the cause rather than the effect!

Thursday, July 2, 2009

Act of Sabjiwala

Only yesterday i heard my sabjiwala speaking through the loudspeaker and telling evryone the new prices of sabji. To my surprise more no of people came out of their houses to check him out and see his new marketing gimmick. People also bought sabji from him as the prices were really competitive compared to the mandi. In these testing times even a sabjiwala has learnt to use technology to increase his reach and thereby also increase his sales. Indeed we can learn something from him.

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