Evolution of Yahoo

I was listening to the former president of yahoo Ms Sue Decker who now teaches at Harvard Business School. She tols that more than 500 million people visit yahoo per month. In the initial years ie from the year 1995 to year 2000 the main aim/strategy of yahoo was to get big fast. Then till year 2006 their main focus was to monitize through media sales and text marketing and now their main aim is to integrate all irrespective of the audience and give them a seamless experience. She also told how they feel that they should have entered much before in search. Now they are rewiring yahoo and making it open to third party developers and in this way they are hoping to cash in the wisdom of crowds. Even though their latest marketing communication of " Its you" they are promoting their customer first approach which is indeed commendable and should give them good results.