Is it value for money?

Smart companies perceive not just threats in recession but also opportunities. In fact during the great depression companies like GE, Kellogg and P&G outmaneuvered their rivals. They grew by delivering products/services that enabled hard hit customers to do more with the same resources. Cost innovation and not cost cutting is the order of the day. The idea of innovating to provide offerings that provide greater or same functionality but at a lower price is unconventional. However smart companies in emerging markets are doing that to appeal to the great mass of value conscious customers by selling high tech products at mass market prices, by offering choice and customization to value customers and turning premium niches into mass market. All conventional wisdom has been turned upside down.